2019 is shaping up to be a great year for trade show exhibitors. Thanks to new technology like virtual reality and augmented reality, as well as interactive kiosks, games and displays, brands are taking the opportunity to showcase their products and services in new and meaningful ways.
To remain competitive, it’s important to stay on top of the latest trends in the trade show industry. Here are the top 2019 trends that will help you create memorable, long lasting experiences with a unique trade show display.
Virtual reality (VR) isn’t a new trend, but it continues to show up in more trade show exhibits. VR draws in attendees and piques their interest by giving them a firsthand look at what it’s like to use your products and services. VR also provides multi-sensory experiences that help people remember your brand. VR can be incorporated in a number of ways, though the cheapest is with Google Cardboard.
Selfie Walls and Photo Booths
Let’s face it. People love to take photos of themselves having a great time!
Selfie walls and photo booths feed into this fun while also supporting your social media marketing strategy. Put up a selfie wall where attendees can snap a photo and upload it to their social media accounts. The background should include your company name, logo and hashtag. Or, rent a photo booth and give attendees branded props.
Onsite Meeting Rooms
Another cool trend is placing meeting rooms directly inside the exhibit. Typically, companies exhibit at trade shows to gather leads and hand them off to the sales team. But, it’s common for names to get lost, sales reps to forget to follow up, etc. With an onsite meeting room, this process is more streamlined.
Make your own meeting space by creating a quiet, private setting within the exhibit. Include a few comfy chairs, information about your company and a charging station. This allows you to talk to prospects, answer their questions and close the deal.
With all the technology that is being incorporated into unique trade show booths, you’d think they’re becoming more robotic and less human. However, it’s actually the opposite. Technology is used to streamline processes and engage visitors, but it doesn’t take the place of human connections.
A trend we’re seeing in more exhibits is emotion. Exhibitors are mixing textures, fabrics and colors to support their brand environment. We’re also seeing an emphasis on “home like” settings and comfort, which makes sense. Why not invite people to stay and learn about your brand in a comfortable and non-confrontational environment? Lounge chairs, charging stations, board games, water dispensers, etc. all feel like home.
These are just a few of the 2019 trends that are used to make trade show displays more unique. To update your exhibit into a place that is comfortable and enjoyable, contact The Exhibit Company, Inc. today.