Event managers are different from event planners, though some of the functions of each position may overlap. In general, event managers are responsible for managing the event, while event planners are responsible for planning the event. Both jobs are best left to the professionals, as planning and managing large-scale events requires experience, organizational skills and connections with other vendors and professionals.
Are you thinking about hiring a professional for your next conference or convention, you will thank yourself in the long run. Here are some of the main reasons why event management should be left to the pros.
Event Managers Can Tackle the Responsibilities
If you’ve planned a small event before, you know how much work goes into the process. You must also anticipate minor problems along the way, such as guests RSVPing at the last minute. A large-scale event requires even more skill and coordination, which is tough to do on your own. This can also take time away from your business.
Here are some of the tasks that an event professional will take off your hands:
- Selecting and reserving venues
- Coordinating vendors
- Choosing guest speakers
- Arranging transportation
- Obtaining permits and insurance
- Complying with safety and health standards
- Creating a security plan
- Monitoring the event
Event Managers Have the Skills to be Successful
Managing large events isn’t something that the average Joe can walk in and start doing. To successfully run a large event with hundreds or thousands of people, you need a professional that has the necessary skills, experience, and training.
An event manager has strong organizational skills, the ability to multitask, efficient time management, and more. They are also familiar with the latest health and safety standards, including permits, licenses, insurances, and other risk management practices.
Event Managers Let You Enjoy the Event
When you hire an event manager, you can enjoy the big day. You will save an incredible amount of time so that you can focus on other responsibilities, such as networking with influential people. It’s also reassuring to know that your corporate event is in good hands, and if there is a problem, it won’t fall into your lap. In other words, your event manager keeps your brand looking good.
Event Managers Have Established Relationships
Event professionals have another benefit you can enjoy: established relationships with vendors and industry professionals. From guest speakers to catering companies, an event manager has access to a diverse group of professionals that can take your event to the next level.
In some cases, you can also get discounted rates. If your event professional commonly uses a particular venue or guest speaker, they may have discounted rates that can be passed onto you. Your event manager can also help cut costs in other areas because they know what pays off at trade shows.
Event management is something that is best left to the pros. Wouldn’t you agree?