Keeping track of leads and contact information can be hard to do at a trade show event. There’s lots of noise, dozens of faces and countless conversations going on. It’s possible that some great leads will get away. Sure, you can collect business cards, but it’s difficult to reach out to someone you don’t remember meeting. Rather than taking the fishbowl approach, you can use an app to capture leads, organize contact information and lay the groundwork for future interactions.
Here are our favorite apps for capturing leads at trade shows.
iOS, Android, $0-$99/month
Quick Tap Survey lets you create surveys that are fun and easy to fill out. While the surveys can be used to collect any type of data, they are most useful for gathering feedback, qualifying leads and collecting contact information. The app can be used offline too, which comes in handy if you don’t have a good wifi connection.
iOS, Android, Prime/Express plans
Leadature is extremely helpful when you’re working a trade show event. The app captures and qualifies leads and moves them through the sales pipeline. With the ability to scan business cards, send emails to customers and get real-time metrics, this is one app that you don’t want to miss out on. Use the free demo to better determine the marketing value from your trade shows.
iOS, Android, $10-$25/month
iCapture can be used by small businesses and large corporations. The app lets you set up custom surveys to gain valuable feedback, though you can use it solely to capture contact information and build a list. If you do create custom surveys, you can customize them so that they align with your brand’s visual identity. iCapture works offline and lets you forward contact information to popular email services like MailChimp or Constant Contact.
iOS, Android, $0-$12/month
If you prefer having copies of your leads’ business cards, CamCard is the app for you. This business card scanner is simple to use and can read cards in 16 different languages. You can also add notes to remind yourself what you and the person talked about. Better yet, you can sync up your data across all digital devices so that contact information is always available.
OnSpot Social is an iPad app that makes it easy to collect data and use it to build and engage your social media community. The app automatically captures email addresses, sign ups, survey responses, customer feedback and more. Data can be forwarded to the software platform that you want, such as iContact or MailChimp. With real-time reporting and multiple iPad setups, every business can benefit from OnSpot Social.
Explore the above five apps and see which ones you like. Many come with free versions or trials that you can test out. By the time your next trade show event rolls around, you’ll be prepared to capture and qualify leads!