Having a custom exhibit built for your brand is an opportunity to perfect every detail. Rather than adjusting your needs to fit the exhibit, the booth is made specifically for your products and services. To ensure that the custom design process is handled with the utmost professionalism, a strategic approach must be applied. This way, each part of the process is given the appropriate attention.
Through years of experience, The Exhibit Company, Inc. has settled on a five-step design process. Let’s look further at what each step entails and how everything comes together for a beautiful result.
Step 1: Discovery
For a project to be successful, it needs to be built on a solid foundation. This is why the first stage of the process should always be about getting to know the client. Our design firm takes time gathering information on the client’s brand, products, audience, and business objectives. With this background info, we can develop a custom strategy that is both brilliant and effective.
Step 2: Concept
Once key insights have been gathered, we move onto the next step: developing the concept. This is the fun part, but it’s harder than it looks! A concept begins to come to life through a series of sketches, writings, and collaborations. Eventually, a custom exhibit takes shape. We love stretching the limits, but we also keep your budget and practicality in mind.
Step 3: Creative
A key advantage of working with an exhibit design firm is that you get a whole team of professionals under one roof. With artists, engineers, and multimedia experts, your project receives expert attention from every angle. Our design team recognizes that your exhibit must provide a sensory experience, which is why every detail – light, color, texture, form, technology – is taken into consideration.
Step 4: Production
This is the point where everything starts to come to life; pictures are put into action. With our diverse team of creative professionals, we are able to build anything you want for your exhibit while meeting the needs of your audience. Whether your event is small or large, our goal is to create an exhibit that captures attention and leaves a lasting impact.
Step 5: Delivery
The last thing you want is to start the show without your custom exhibit. This won’t happen when you work with The Exhibit Company, Inc. As part of our five-step process, we offer on-time delivery and even stick around to ensure that everything runs smoothly. From the lighting to the staging and audio sound, we’ll take care of the technical details so you can focus on greeting potential customers.
Our five-step process is one of a kind. It has proven to be reliable time and time again, even for the largest-scale events. Call The Exhibit Company, Inc. today to discover more about our approach to building custom exhibits.