Want to get more exposure at your next trade show?

Trade shows are a cost- and time-commitment so you must make the most of them. Exhibitions introduce you to potential buyers that can help grow your business. What gets tricky is making sure that your business gets the right amount of exposure. Otherwise, you could end up being just another booth at the trade show.

The Exhibit Company designs custom trade show booths for businesses of all sizes – and budgets. After working in the industry for many years, we’ve discovered which methods help businesses get more exposure. We share six of our favorites below.

  1. Pre-Network Using Social Media

Some trade shows get a lot of media exposure, others do not. Rather than relying on the conference’s advertising, create anticipation on your own using social media. Let your followers on LinkedIn, Twitter and Facebook know that you’ll be at the event. Offer incentives for those who visit you in person.

  1. Hand Out Branded Swag

Probably the best way to get your business more exposure is by handing out branded swag. Everyone loves free stuff. Choose items that align with your business, are practical and will make your brand stand out. Use promotional items to engage followers at home, too. For example, run a contest for Facebook fans who couldn’t make it to the show.

  1. Amp Up Your Exhibit

Exhibits that are big, bold and beautiful are hard to miss. By working with a design team like The Exhibit Company, you can create an unforgettable experience. Inspire visitors with custom graphics, state-of-the-art technology and a touchable 3D experience. Creative stunts are great attention-grabbers, too!

  1. Offer an Interactive Experience

Create a presence that is fun and interactive. Show your playful side by offering an interactive game or activity. Play upbeat music in the background or put on an enticing light show. Choose touchscreens and digital signage to share your message, and creatively display products so visitors can see and touch them.

  1. Create Anticipation

Another strategy is coaxing people to visit your booth with the promise of something new or fun. For example, offer a free water bottle to the first 100 people who visit you. Or, promise an assortment of refreshing beverages and sweets from a local bakery. People will be sure to stop by before the food runs out!

  1. Use Design to Your Advantage

You can’t argue with great design. When an exhibit comes together with beautiful graphics, it sends the message that you are a professional brand that stands apart from the competition. Knowing how important design is, don’t leave it to just anyone. Choose a design firm that specializes in touchable, memorable product displays and trade show signage.

Getting your business attention can be done with any of these six methods. The more you use, the better!